This long wearing, non sticky product can create a high gloss like finish or a subtle sheen that lasts. It is a pretty rose mauve color. Its conditioning formula goes on evenly to produce a smooth and creamy look. The color is nicely pigmented and keeps lips hydrated at the same time. Best of all, its water resistant formula delivers effortlessly to the lips with just one stroke. Subtle but flashy, makes this an absolute must have.